SHAW FURUKAWA
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SHAW FURUKAWA

Manager / Industrial Designer

Experience: 
Product Manager
2019-Current: Century LLC
Oklahoma City, OK
Hybrid role managing product, Design, and Development of products from start to finish.

Key Responsibilities:
  • Develop and maintain a product roadmap that aligns with the company's overall strategy and vision
  • Conduct market research and gather customer feedback to identify new product opportunities
  • Collaborate with cross-functional teams, including, design, marketing, and sales, to develop and launch new products
  • Define and track key performance indicators for the product, and use data to make informed decisions
  • Develop and maintain a competitive analysis, and stay up-to-date on industry trends and developments
  • Work with the sales and marketing teams to develop go-to-market strategies and product positioning
  • Manage the product life cycle, including pricing, promotions, and product phase-out


Senior Industrial Designer
2014-2019: Zebco Fishing, Licensee of Lucas Films
Tulsa, OK
Designing new and line extension products for Both hard and soft goods. Design logos and packaging

Product Developer, Soft Goods
2013-2014: STX  Lacrosse, Licensee of Nike Lacrosse, Baltimore, MD.
Tracking multiple projects, tooling, and materials. Communicating designs and concepts directly to over seas factories.  Review product costing with designers, factories, and management to stay within margin while offering material and production solutions to ensure commercialization.
Construction of specification documentation and performing quality reviews. 

Lead Industrial Designer 
2007-2013: Century LLC, Licensee of UFC Oklahoma City, OK. 
Focusing on new product design from conceptualization to final production specifications. Communicated with manufacturers domestically and in China. Product ranging from cut and sew gloves and padding, to steel tubing. 

Education:
2003-2007: Rochester Institute of Technology, Rochester, NY 
B.F.A. Industrial Design, Minor International Business, Concentration Japanese. 
Awards: 
2023 Designed Brave 4 Product line, which increased sales over previous designs by a staggering 63% increase in sales at retail
 
2022 Design Award Womens Kendo Equipment:
Awarded peoples choice top pick for Kendo equipment design from "Fine Ladies Kendo" magazine

2020 Design Patent: 
Awarded Patent for Zebco 33 fishing reel design USD891575S1

2019 Design Patent
Awarded Patent for Zebco Roam Spin-Cast Reel Design
USD 861124S1
​
2018: Featured Project on Coroflot.com front page

2017 Design Patent
Awarded Design Patent for Spinning Reel Design
USD861827S1

2017: Patent Application, Tulsa, OK
Applied to a patent for no tangle tip design for fishing rods.
​US20190014762A1 

2017: Design Patent, Tulsa, OK 
Applied for design patent of new Spinning reel design for Quantum smoke reels.

2013: Design Patent, Oklahoma City, OK
Awarded Protective head gear Design Patent D684728

2010: Design Patent, Oklahoma City, OK
Applied for a Patent for, MMA gloves and Hand Wrap US20130000006 A1

2007: Rochester Institute of Technology Rochester, NY
Dean’s List Recipient 

Computer Skills: 
Creo "Pro-E", KeyShot, Sketchbook Pro, SolidWorks, Adobe Photoshop, Adobe Illustrator, Microsoft Office 

Interests:
Kendo (Japanese fencing), Fishing, Outdoors